WHAT IS A BUSINESS DESIGN JAM?
Business Design combines traditional business consulting methodologies with design thinking methods to create sustainable business models based on the human-centred design principles. In a business design jam we improvise without extensive preparation just like musicians do in a jam session. The idea is to come up with products/services grounded in feasible business models in just a few hours.
This format is intended for corporations and not for greenfield entrepreneurs.
We prefer having a mix of designers, developers, business consultants, marketing managers and an Intrapreneur that acts in behalf of the corporation. We make sure, each team has at least one team member from each discipline. At sign up the participants can decide in what role they would like to participate within the team.
The Intrapreneurs pitch their idea and the teams are formed. Once the teams are created they start discussing the business model and refining the idea. It is a pretty intense agenda that lasts for the whole day.
We include the use of the business model canvas to have an overview of the whole business, also other tools such as persona grids, prototyping tools, lego serious play, storytelling, role play to help them bring the concept to life.
The session ends with a 5 slide deck presentation and a “decompress session” with some beverages and other refreshments.